TrueLease

Created a set of campaign visuals and social graphics to support multiple marketing initiatives.

Year

2025

Scope

Web Design

Duration

12 weeks

One apartment. Multiple tenants.

TrueLease allows multiple tenants living in the same apartment to connect to a shared apartment profile. Each tenant has an individual account, while the apartment acts
as a shared space where residents and their landlord or property manager can stay up
to date on important information.

Tenant 1

Tenant 2

Tenant 3

Apartment
Shared apartment profile

Property manager

Maintenance

Documents

Updates

Payments

Announcement

TrueLease

This app gives tenants and property managers one clear place to handle rent, maintenance, and communication, so nothing gets lost, misunderstood, or chased manually.

Build trust through transparency

Ensure all actions, updates, and changes are visible, time-stamped, and traceable, so neither tenants nor owners are left guessing or disputing what happened.

Reduce anxiety through clarity

Make critical information like rent status, lease time left, and issue progress instantly understandable at a glance, without forcing users to dig or calculate.

Encourage accountability on both sides

Design clear ownership and status states for payments and maintenance, making responsibilities explicit and reducing follow-ups and blame.

Keep interactions calm and human

Use clear language, predictable layouts, and minimal cognitive load to prevent stress in already sensitive situations related to housing.

Context

Survey Insights

62% of respondents avoid using rental apps
due to unclear onboarding and a lack of structured tenant–landlord communication.

71% of users said conversations move outside the app because in-app communication
is unstructured, leading to lost records and reduced transparency.

58% of users reported low trust in existing
rental apps due to unclear processes, inconsistent updates, and poor visibility into actions.

User Interviews

4 out of 6 tenants interviewed described feeling anxious or powerless after raising issues, primarily due to the lack of progress tracking and accountability.

Both tenants and landlords found existing apps confusing, with user flows that do not reflect
real-world rental communication or expectations.

A recurring theme across interviews was the absence of trust in the system itself, which often
led users to abandon the app mid-process.

Ensure all actions, updates, and changes are visible, time-stamped, and traceable, so neither tenants nor owners are left guessing or disputing what happened.

Research Insights

analysis

Hear what our personas have to say

Student renter, lives away from family, and manages rent and issues independently.

  • Know exactly what’s due, when, and what’s already done.

  • Track maintenance requests without chasing people.

  • Feel in control of their living situation.

Goals

  • Unclear rent status or surprise charges.

  • No visibility into issue progress.

  • Communication that disappears into thin air.

Frustrations

  • Clear rent breakdowns and timelines.

  • Issue history with timestamps and updates.

  • Simple, respectful communication.

Needs

"I just want things to work and not feel stupid asking twice."

Jack

New to renting, unfamiliar with lease terms, processes, and rights.

  • Understand what's expected of them.

  • Avoid mistakes or penalties.

  • Feel confident navigating rental responsibilities.

Goals

  • Legal language and unclear rules.

  • Fear of doing something wrong.

  • Lack of guidance or context.

Frustrations

  • Plain-language explanations.

  • Clear timelines and reminders.

  • Transparent records they can refer back to.

Needs

"I don't know what I don't know."

Emily

Manages multiple units, not emotionally invested in any single tenant, values efficiency.

  • Reduce repetitive tenant queries.

  • Maintain records for rent and issues.

  • Close issues quickly with minimal back-and-forth.

Goals

  • Tenants following up because they lack visibility.

  • Information scattered across calls, WhatsApp, and email.

  • No clean audit trail if disputes arise.

Frustrations

  • Clear rent breakdowns and timelines.

  • Issue history with timestamps and updates.

  • Simple, respectful communication.

Needs

"If it's logged, I shouldn't have to explain it again"

Daniel

research

Workflow

Entry/ Authentication Workflow

Enter details

Create password

Choose Tenant or Agent

Click Send OTP

Enter code

Verify OTP

Enter property details

Upload lease documents

Enter invite code

Continue

Profile Setup Workflow

Go to Reports

Click New Report

Enter issue details

Submit report

Ticket created

Report issue workflow

Open Profile

Go to Property Details

Edit information

Save details

Edit property details workflow

DESIGN direction

I focused on figuring out how the system should work rather than how it should look. I used low-fidelity sketches to explore onboarding flows, handle missing information, and understand how different features depend on each other.

Sketching and Wireframes

Launch screen

Login screen
Enter your details and create account

Member authentication
Verify your identity

New user dashboard

Report your issue

Confirmation screen—Ticket created.

Member authentication
Verify your identity

Hi-fi Designs

High-fidelity designs helped me check whether my ideas actually worked when everything was visible at once. Things that felt clear in wireframes sometimes felt confusing, heavy, or too demanding once real copy, spacing, and actions were added. This phase helped catch those problems early.

BRINGING IT TOGETHER

Rent due

1 active request

Rent cycle complete

Null active requests

"Pay rent" button activates

System states

Iterations & tradeoffs

Used empty space on purpose to create a calmer, quieter experience instead of filling the screen with noise.

03

Replaced detailed issue lists with a short status summary so users aren't constantly reminded of problems.

04

Simplified the dashboard to one clear focus instead of many cards, making it easier to understand and less stressful to look at.

01

Kept search, badges, and reputation off the dashboard to maintain a neutral, trustworthy feel instead of pushing engagement.

02

Turned rent actions into clear, easy-to-read states so users know exactly what's done and what's not.

05

TrueLease

A transparent tenant–owner communication system that reduces delays, improves accountability, and enables timely resolution of housing issues.

Year

2025

Scope

Web Design

Duration

12 weeks

One apartment. Multiple tenants.

TrueLease allows multiple tenants living in the same apartment to connect to a shared apartment profile. Each tenant has an individual account, while the apartment acts as a shared space where residents and their landlord or property manager can stay up to date on important information.

Property manager

Tenant 1

Tenant 2

Tenant 2

Updates

Announcement

Documents

Payments

Maintenance

Apartment

Shared apartment profile

TrueLease

This app gives tenants and property managers one clear place to handle rent, maintenance, and communication, so nothing gets lost, misunderstood, or chased manually.

Build trust through transparency

Ensure all actions, updates, and changes are visible, time-stamped, and traceable, so neither tenants nor owners are left guessing or disputing what happened.

Reduce anxiety through clarity

Make critical information like rent status, lease time left, and issue progress instantly understandable at a glance, without forcing users to dig or calculate.

Encourage accountability on both sides

Design clear ownership and status states for payments and maintenance, making responsibilities explicit and reducing follow-ups and blame.

Keep interactions calm and human

Use clear language, predictable layouts, and minimal cognitive load to prevent stress in already sensitive situations related to housing.

Survey Insights

62% of respondents avoid using rental apps due to unclear onboarding and a lack of structured tenant–landlord communication.

71% of users said conversations move outside the app because in-app communication is unstructured, leading to lost records and reduced transparency.

58% of users reported low trust in existing rental apps due to unclear processes, inconsistent updates, and poor visibility into actions.

User Interviews

4 out of 6 tenants interviewed described feeling anxious or powerless after raising issues, primarily due to the lack of progress tracking and accountability.

Both tenants and landlords found existing apps confusing, with user flows that do not reflect real-world rental communication or expectations.

A recurring theme across interviews was the absence of trust in the system itself, which often led users to abandon the app mid-process.

Ensure all actions, updates, and changes are visible, time-stamped, and traceable, so neither tenants nor owners are left guessing or disputing what happened.

Research Insights

Hear what our personas have to say

Student renter, lives away from family, and manages rent and issues independently.

  • Know exactly what’s due, when, and what’s already done.

  • Track maintenance requests without chasing people.

  • Feel in control of their living situation.

Goals

  • Unclear rent status or surprise charges.

  • No visibility into issue progress.

  • Communication that disappears into thin air.

Frustrations

  • Clear rent breakdowns and timelines.

  • Issue history with timestamps and updates.

  • Simple, respectful communication.

Needs

"I just want things to work and not feel stupid asking twice."

Jack

New to renting, unfamiliar with lease terms, processes, and rights.

  • Understand what's expected of them.

  • Avoid mistakes or penalties.

  • Feel confident navigating rental responsibilities.

Goals

  • Legal language and unclear rules.

  • Fear of doing something wrong.

  • Lack of guidance or context.

Frustrations

  • Plain-language explanations.

  • Clear timelines and reminders.

  • Transparent records they can refer back to.

Needs

"I don't know what I don't know."

Emily

Manages multiple units, not emotionally invested in any single tenant, values efficiency.

  • Reduce repetitive tenant queries.

  • Maintain records for rent and issues.

  • Close issues quickly with minimal back-and-forth.

Goals

  • Tenants following up because they lack visibility.

  • Information scattered across calls, WhatsApp, and email.

  • No clean audit trail if disputes arise.

Frustrations

  • Clear rent breakdowns and timelines.

  • Issue history with timestamps and updates.

  • Simple, respectful communication.

Needs

"If it's logged, I shouldn't have to explain it again"

Daniel

Workflow

Entry/ Authentication Workflow

Enter details

Create password

Choose Tenant or Agent

Click Send OTP

Enter code

Verify OTP

Enter property details

Upload lease documents

Enter invite code

Continue

Profile Setup Workflow

Go to Reports

Click New Report

Enter issue details

Submit report

Ticket created

Report issue workflow

Open Profile

Go to Property Details

Edit information

Save details

Edit property details workflow

Sketching and Wireframes

I focused on figuring out how the system should work rather than how it should look. I used low-fidelity sketches to explore onboarding flows, handle missing information, and understand how different features depend on each other.

Hi-fi Designs

High-fidelity designs helped me check whether my ideas actually worked when everything was visible at once. Things that felt clear in wireframes sometimes felt confusing, heavy, or too demanding once real copy, spacing, and actions were added. This phase helped catch those problems early.

System states

Iterations & tradeoffs

Used empty space on purpose to create a calmer, quieter experience instead of filling the screen with noise.

Replaced detailed issue lists with a short status summary so users aren't constantly reminded of problems.

Simplified the dashboard to one clear focus instead of many cards, making it easier to understand and less stressful to look at.

Kept search, badges, and reputation off the dashboard to maintain a neutral, trustworthy feel instead of pushing engagement.

Turned rent actions into clear, easy-to-read states so users know exactly what's done and what's not.

Similar Templates

TrueLease

A transparent tenant–owner communication system that reduces delays, improves accountability, and enables timely resolution of housing issues.

Year

2025

Scope

Web Design

Duration

12 weeks

TrueLease

This app gives tenants and property managers one clear place to handle rent, maintenance, and communication, so nothing gets lost, misunderstood, or chased manually.

Context

Build trust through transparency

Ensure all actions, updates, and changes are visible, time-stamped, and traceable, so neither tenants nor owners are left guessing or disputing what happened.

Reduce anxiety through clarity

Make critical information like rent status, lease time left, and issue progress instantly understandable at a glance, without forcing users to dig or calculate.

Encourage accountability on both sides

Design clear ownership and status states for payments and maintenance, making responsibilities explicit and reducing follow-ups and blame.

Keep interactions calm and human

Use clear language, predictable layouts, and minimal cognitive load to prevent stress in already sensitive situations related to housing.

One apartment. Multiple tenants.

TrueLease allows multiple tenants living in the same apartment to connect to a shared apartment profile. Each tenant has an individual account, while the apartment acts as a shared space where residents and their landlord or property manager can stay up to date on important information.

Tenant 1

Tenant 2

Tenant 3

Apartment

Shared apartment profile

Property manager

Maintenance

Documents

Updates

Payments

Announcement

Announcement

Survey Insights

62% of respondents avoid using rental apps due to unclear onboarding and a lack of structured tenant–landlord communication.


71% of users said conversations move outside the app because in-app communication is unstructured, leading to lost records and reduced transparency.


58% of users reported low trust in existing rental apps due to unclear processes, inconsistent updates, and poor visibility into actions.

User Interviews

4 out of 6 tenants interviewed described feeling anxious or powerless after raising issues, primarily due to the lack of progress tracking and accountability.


Both tenants and landlords found existing apps confusing, with user flows that do not reflect real-world rental communication or expectations.


A recurring theme across interviews was the absence of trust in the system itself, which often led users to abandon the app mid-process.

Ensure all actions, updates, and changes are visible, time-stamped, and traceable, so neither tenants nor owners are left guessing or disputing what happened.

Research Insights

Hear what our personas have to say

Student renter, lives away from family, and manages rent and issues independently.

  • Know exactly what’s due, when,
    and what’s already done.

  • Track maintenance requests without chasing people.

  • Feel in control of their living situation.

Goals

  • Unclear rent status or surprise charges.

  • No visibility into issue progress.

  • Communication that disappears into thin air.

Frustrations

  • Clear rent breakdowns and timelines.

  • Issue history with timestamps
    and updates.

  • Simple, respectful communication.

Needs

"I just want things to work and not feel stupid asking twice."

Jack

New to renting, unfamiliar with lease terms, processes, and rights.

  • Understand what's expected of them.

  • Avoid mistakes or penalties.

  • Feel confident navigating rental
    responsibilities.

Goals

  • Legal language and unclear rules.

  • Fear of doing something wrong.

  • Lack of guidance or context.

Frustrations

  • Plain-language explanations.

  • Clear timelines and reminders.

  • Transparent records they can refer back to.

Needs

"I don't know what I don't know."

Emily

Manages multiple units, not emotionally invested in any single tenant, values efficiency.

  • Reduce repetitive tenant queries.

  • Maintain records for rent and issues.

  • Close issues quickly with minimal back-and-forth.

Goals

  • Tenants following up because they lack visibility.

  • Information scattered across calls, WhatsApp, and email.

  • No clean audit trail if disputes arise.

Frustrations

  • Clear rent breakdowns and timelines.

  • Issue history with timestamps and updates.

  • Simple, respectful communi-cation.

Needs

"If it's logged, I shouldn't have to explain it again"

Daniel

Workflow

Entry/ Authentication Workflow

Enter property details

Upload lease documents

Enter invite code

Continue

Profile Setup Workflow

Go to Reports

Click New Report

Enter issue details

Submit report

Ticket created

Report issue workflow

Open Profile

Go to Property Details

Edit information

Save details

Edit property details workflow

Enter details

Create password

Choose Tenant or Agent

Click Send OTP

Enter code

Verify OTP

Sketching and Wireframes

I focused on figuring out how the system should work rather than how it should look. I used low-fidelity sketches to explore onboarding flows, handle missing information, and understand how different features depend on each other.

Launch screen

Login screen
Enter your details and create account

Member authentication
Verify your identity

New user dashboard

Report your issue

Confirmation screen—Ticket created.

Member authentication
Verify your identity

Hi-fi Designs

High-fidelity designs helped me check whether my ideas actually worked when everything was visible at once. Things that felt clear in wireframes sometimes felt confusing, heavy, or too demanding once real copy, spacing, and actions were added. This phase helped catch those problems early.

System states

Iterations & tradeoffs

Used empty space on purpose to create a calmer, quieter experience instead of filling the screen with noise.

Replaced detailed issue lists with a short status summary so users aren't constantly reminded of problems.

Simplified the dashboard to one clear focus instead of many cards, making it easier to understand and less stressful to look at.

Kept search, badges, and reputation off the dashboard to maintain a neutral, trustworthy feel instead of pushing engagement.

Turned rent actions into clear, easy-to-read states so users know exactly what's done and what's not.

Similar Templates

Similar Templates