OneHealth

A visual identity for a multidisciplinary approach to health.

A visual identity for a multidisciplinary
approach to health.

Year

2026

Scope

Logo Design · Visual Identity

Duration

4 weeks

Health doesn't exist in isolation

One Health Illinois brings together researchers, professionals, and communities across disciplines to address complex health challenges. Its work recognizes that human health is deeply connected to the health of animals, environments, and the systems we share.

One Health Illinois brings together researchers, professionals, and communities across disciplines to address complex health challenges. Its work recognizes that human health is deeply connected to the health of animals, environments, and the systems we share.

Context

Context

Context

How do you represent something inherently interconnected with a single mark?

How do you represent something inherently interconnected with a single mark?

challenge

challenge

The identity needed to communicate connection, collaboration, and a holistic approach to health while remaining simple enough to work across digital and physical applications.

The identity needed to communicate connection, collaboration, and a holistic approach to health while remaining simple enough to work across digital and physical applications.

Connected

Connected

Inclusive

Adaptable

Adaptable

Represent relationships rather than a single discipline.

Represent relationships rather than a single discipline.

Avoid making the identity feel owned by one field or profession.

Create a mark that remains recognizable across different sizes and applications.

Create a mark that remains recognizable across different sizes and applications.

From complexity to connection

From complexity to connection

Design direction

Design direction

Design direction

Multiple disciplines → Interconnection → One system → One mark

Multiple disciplines → Interconnection → One system → One mark

Illinois state

Human

AI

Oak leaf

Deer

Invisible integrator

State tree

State animal

Exploring how the five areas could coexist within one identity.

Exploring how the five areas could coexist within one identity.

Early concepts

Combinations

Refinements

Moving from separate symbols toward a unified form.

Moving from separate symbols toward a unified form.

Removing visual complexity while preserving the idea of connection.

Removing visual complexity while preserving the idea of connection.

Developing the final proportions and relationships.

Developing the final proportions and relationships.

01

01

01

02

02

02

03

03

03

04

04

04

exploration

exploration

exploration

Developing the final proportions and relationships.

Early concepts

Combinations

Refinements

Visually divided into three integrated sections representing: Human health, Animal health, Environmental health

Illinois as a core/base shape as it was an Illinois specific project

Scientific,
Trustworthy,
Public-health oriented

One mark. Multiple connections.

One mark. Multiple connections.

I focused on figuring out how the system should work rather than how it should look. I used low-fidelity sketches to explore onboarding flows, handle missing information, and understand how different features depend on each other.

I focused on figuring out how the system should work rather than how it should look. I used low-fidelity sketches to explore onboarding flows, handle missing information, and understand how different features depend on each other.

Solution

Solution

Shape of individual characters connect at the center of logo.

Subtle visual element that represents AI bringing the three areas together

Scientific,
Trustworthy,
Public-health oriented

Visually divided into three integrated sections representing: Human health, Animal health, Environmental health

Illinois as a core/base shape as it was an Illinois specific project

Three sections are divided with equal amount of spacing

Giving the mark a visual language

With the logo structure established, I explored color and typography to create an identity that reflects One Health Illinois' interconnected approach to health.

Distinct visual elements converge around a shared center, representing the interconnected systems at the heart of the
One Health approach.

VISUAL SYSTEM

VISUAL SYSTEM

VISUAL SYSTEM

5 core elements

  1. Color directions

  1. Connected & Contemporary

A cooler teal palette paired with a bright accent to introduce energy and contrast. This palette was inspired by recognised Illinois state colours.

b. Warm & Human

Color exploration focused on balancing trust and clarity with warmth and human connection.

II. Typography

Roboto provides a clear, accessible typographic foundation, allowing the logo's more organic forms to remain the visual focus.

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